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SaaS metrics calculator.

CAC, LTV, payback, LTV/CAC ratio, gross margin. The unit economics every investor checks on slide VII. Verdicts against industry benchmarks.

— Inputs
$
Total: ad spend, sales salaries, BDR comp, content, events.
Net new logos. Not expansion revenue.
$
MRR divided by total customer count.
% / month
Customers lost / total. Excludes expansion.
%
Revenue minus COGS (hosting, support, payment processing) ÷ revenue.
%
Includes expansion, contraction, churn within existing book.
— Unit economics